E-COMMERCE DESIGN AND FRONT-END DEVELOPMENT
The new design language follows the site framework’s lead and carries the TED character throughout. Our work includes a new personality-driven design language highlighting bold imagery, graphic textures, and unexpected moments to drive the system, expressing TED’s brand promise and position, its products and offerings, and speaking the truth to TED’s employees and consumers. This was about making the experience human, and the way in which the site embraces this design pillar throughout the shopping journey is key.
