BRANDING, E-COMMERCE DESIGN AND FRONT-END DEVELOPMENT
CAPRANERA is all about marketing with truth. Everything it makes feels real and unforced. We created a channel in which brand inspiration, product information, and the community come together. As we approached the redesign, we focused on the user and created an online experience that streamlined the path to purchase, doing so in a way that inspires and encourages exploration, perfectly striking with Incase’s core consumer desires. We were staying true to best practices and also pushing standards forward, bringing features and functions that provide the same degree of utility to the user as the Incase products offer its consumers.