E-COMMERCE DESIGN AND FRONT-END DEVELOPMENT
As a brand with a strong grasp of who they are and what they stand for, our challenge was to simplify and clarify their platform and to create an identity system and flagship e-commerce experience. One that helps them express themselves in the right way, to the right people. Focusing brand and product stories centered around the experiences and not the actual shoes themselves, we could establish a position and point-of-view that differentiates and connects with a like-minded culture of individuals.
