ROMANITZA
Branding, Online presence
Celebrating 25 years of activity, designer Romanița Iovan decides to rebrand Romanitza fashion house. We also suggested to expand towards digital markets complementing the new brand with a website that showcases her latest design work. In the realization of the project, textures and materials were combined to achieve a sober-stylish look characteristic of the clothing creations presented. The fonts and colors were carefully chosen to contribute to the overall appearance of the project. Gold inserts create a strong contrast with the burnished stone texture emphasizing fashion themes.
