Branding, Online presence
Celebrating 25 years of activity, designer Romanița Iovan decides to rebrand Romanitza fashion house. We also suggested to expand towards digital markets complementing the new brand with a website that showcases her latest design work. In the realization of the project, textures and materials were combined to achieve a sober-stylish look characteristic of the clothing creations presented. The fonts and colors were carefully chosen to contribute to the overall appearance of the project. Gold inserts create a strong contrast with the burnished stone texture emphasizing fashion themes.